Saturday, August 30, 2014

Guerrilla Marketing

Everybody is making music these days. It's almost impossible for a day to pass without something new dropping from someone, somewhere. Whether it's mainstream or underground there is always something fresh coming out. Now some would say, why you tripping, don't you like the fact that there is always something new coming out? Don't you like feeling you're no longer sucked into figuring out when you're going to hear the latest from your favorite artist? My answer is split. Half of me is excited all the time that I know I can surf YouTube and find someone new putting out a video or trying to plug their music by lying and advertising their audio as the new Drake, Kendrick or J Cole song. Sometimes you're disappointed, but other times, rarely however, you run into someone actually with some talent and skill on their hands.

Also it is encouraging to see that everyone is trying to find ways to express themselves and get their thoughts, emotions and stories out to the world. It's compelling to see how people are trying their hardest to hone in on a craft and do something with it. However, I soon get tired of having to find that diamond in the pile of trash. Like I said before, everyone is making music and to be honest, if we all had to keep it 100, everybody can't do music as their art. With that being said, the over saturation of music, especially in the hip-hop genre is for lack of a better description, "killing" me. This is making it hard for me to appreciate the constant and overly steady flow of music coming out every day. Sometimes I wish things were back to the days of just having to wait on the artists you want to listen too, to drop their next project. At least you knew that to some extent their would be a highly probable chance it was worth the wait.

But I know you're asking what does this have to do with the subject of this blog. Well, with this over saturation in music, the competition to stay relevant is ridiculous. You have people all over the world that you're competing against to stay trending and hot. With that being said, artists have no choice but to surprisingly bombard viewers with visuals, snippets, unannounced interviews, even appear on shows that they clearly have no artistic connection with, just to stay on our mental. And after a while it starts to become real mechanical and the art of advertising is lost. However, I can only share my thoughts on the matter, but I would love to hear what you think. Feel free to DROP YOUR BARS!


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Kill em' with the bars fam!